Case study
Voxa Play
An end-to-end AI music platform where anyone can turn an idea, memory or creative brief into an original song with lyrics, vocals, instrumentals and artwork.
The challenge
AI music tools can quickly feel technical, disposable or intimidating. Voxa Play needed to make a sophisticated generation workflow feel playful enough for a first-time creator, useful enough for content and brand work, and personal enough for songs made as gifts — while still supporting accounts, libraries and repeat creation.
The approach
We built the experience around the creative outcome rather than the underlying model. A guided create flow turns a plain-language idea into a complete production, while the wider product gives each track somewhere to live, evolve and be shared. The dark, high-energy interface keeps the product feeling expressive while clear steps make it approachable on desktop and mobile.
What was explored
- Guided AI song-generation workflow
- Lyrics, vocals, instrumentals and cover-art generation
- Personal songs, gifts, jingles and backing tracks
- Creator accounts and personal music library
- Playlists, discovery and sharing journeys
- Collaboration and song-battle features
- Responsive product, authentication and pricing flows
- Bold visual system carried across web and mobile
The platform
From a rough idea to a finished, shareable track
Voxa Play brings the stages of AI music creation into one product. Users can shape the idea, generate the core parts of a song, keep the finished work in their account and share it without stitching together separate tools.
01
Guided creation
The product asks for creative direction in familiar language, keeping the process accessible to people who have never written or produced music.
- Start from an idea, occasion, mood or practical brief
- Generate or shape lyrics before production
- Choose styles and guide the sound of the track
- Create complete versions with vocals and instrumentation
02
Made for real occasions
Creation paths support emotional personal songs as well as practical audio for creators and businesses.
- Birthday, romantic, family and tribute songs
- Personalised gifts built around a memory or message
- Original jingles and brand-ready ideas
- Custom backing tracks for video and social content
03
A home for every song
Finished tracks become part of a usable account experience rather than disappearing after generation.
- Personal song library and generated artwork
- Playlists and organised listening
- Track sharing and collaborative creation
- Discovery and community song battles
04
Product and conversion system
The public story, account journey and creation interface work together as one responsive platform.
- Marketing, discover, create and pricing journeys
- Email and social account authentication
- Mobile-first creation and listening interfaces
- A reusable dark design system with vivid product accents
Mobile experience
A creation platform designed to travel
The mobile app will keep creation and listening at hand, bringing song generation, discovery, playlists and the user’s personal music library into one focused experience.
Native app preview coming soon.
The result
A complete consumer product rather than a single AI prompt box. Voxa Play makes original music creation approachable for people with no production experience, while providing the structure to keep, organise, revisit and share what they make.
Technology
- Next.js
- React
- TypeScript
- AI
- Vercel