Planning7 min read
What should a small-business homepage include?
A practical guide to the homepage sections that help small businesses explain their offer, build trust and generate better enquiries.
Read article →Journal
Useful thinking for better websites and digital products.
Practical guidance for business owners: what works, what gets in the way, and how to make better decisions before investing in a website, app or system.
Conversion8 min read
10 website mistakes that quietly lose enquiries
Ten common website problems that make it harder for potential customers to understand, trust or contact a business.
Read article →Planning7 min read
Custom website vs template: which do you actually need?
An honest comparison of custom websites, templates and page builders—including when each option is the sensible business decision.
Read article →Design6 min read
The good, the bad and the ugly of website animation
How to tell when website animation improves understanding and when it becomes distracting, inaccessible or unnecessarily slow.
Read article →Systems7 min read
When does a business actually need a client portal?
A practical guide to deciding whether a custom client portal will reduce admin and improve service—or simply add another system to maintain.
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